Krang's Court
Krang's Court
(Services)
(Services)
Creative Direction
Creative Direction
Graphic Design
Graphic Design
Interactive Design
Interactive Design
(Information)
(Information)
Tucked behind the PUMA Pizzeria, a hidden entryway opened into “Krang’s Court,” a secret pop-up that brought the Teenage Mutant Ninja Turtles universe to NBA All-Star Weekend in San Francisco.
Tucked behind the PUMA Pizzeria, a hidden entryway opened into “Krang’s Court,” a secret pop-up that brought the Teenage Mutant Ninja Turtles universe to NBA All-Star Weekend in San Francisco.
(Year)
(Year)
2025
2025
(Insight)
(Insight)
The project encompassed the creation of a full brand identity for the activation, along with the development of gameplay mechanics that extended the TMNT storyline into a live basketball experience. Efforts also included directing spatial and 3D design, ensuring the 2D world of the Turtles translated seamlessly into an immersive physical environment. Every detail, from branding to environment design, was crafted to heighten the sense of discovery and cultural crossover.
The project encompassed the creation of a full brand identity for the activation, along with the development of gameplay mechanics that extended the TMNT storyline into a live basketball experience. Efforts also included directing spatial and 3D design, ensuring the 2D world of the Turtles translated seamlessly into an immersive physical environment. Every detail, from branding to environment design, was crafted to heighten the sense of discovery and cultural crossover.
(credits)
(credits)
Creative Director:
Derek Walker
Design:
Noa Beatty
Motion Design:
Derek Rutkai
Video:
Dustin Tollman
