Krang's Court
Krang's Court
(Services)
(Services)
Creative Direction
Creative Direction
Graphic Design
Graphic Design
Interactive Design
Interactive Design
(Information)
(Information)
For NBA All-Star Weekend 2025, PUMA launched Krang’s Court, a hidden activation inside the PUMA Pizzeria that merged TMNT’s universe with hoops culture. Anchored by LaMelo Ball and the MB collection, the space combined exclusive product, gameplay, and immersive design.
For NBA All-Star Weekend 2025, PUMA launched Krang’s Court, a hidden activation inside the PUMA Pizzeria that merged TMNT’s universe with hoops culture. Anchored by LaMelo Ball and the MB collection, the space combined exclusive product, gameplay, and immersive design.
(Year)
(Year)
2025
2025
(Insight)
(Insight)
Noa created the branding and gameplay design and directed elements of the spatial and 3D environment, translating the 2D TMNT world into a real-world experience. The activation positioned PUMA Hoops at the intersection of sport, fandom, and culture.
Noa created the branding and gameplay design and directed elements of the spatial and 3D environment, translating the 2D TMNT world into a real-world experience. The activation positioned PUMA Hoops at the intersection of sport, fandom, and culture.
(credits)
(credits)
Creative Director:
Derek Walker
Design:
Noa Beatty
Motion Design:
Derek Rutkai
Video:
Dustin Tollman
