PUMA MS
PUMA MS
(Services)
(Services)
Creative Direction
Creative Direction
Interactive Design
Interactive Design
Graphic Design
Graphic Design
(Information)
(Information)
At the Foot Locker Experience during NBA All-Star Weekend, Mutation Station served as an elevated retail destination for the TMNT collab, featuring prize giveaways, customization zones, athlete appearances, and exclusive product drops.
At the Foot Locker Experience during NBA All-Star Weekend, Mutation Station served as an elevated retail destination for the TMNT collab, featuring prize giveaways, customization zones, athlete appearances, and exclusive product drops.
(Year)
(Year)
2025
2025
(Insight)
(Insight)
The work included designing the visual identity that was applied to the digital interface at the prize giveaway, the spatial graphics throughout the environment, and custom fixtures. Creative direction extended into spatial design, interactive activations, and event programming, ensuring retail, customization, and athlete moments all connected into one seamless fan experience.
The work included designing the visual identity that was applied to the digital interface at the prize giveaway, the spatial graphics throughout the environment, and custom fixtures. Creative direction extended into spatial design, interactive activations, and event programming, ensuring retail, customization, and athlete moments all connected into one seamless fan experience.
(credits)
(credits)
Creative Director:
Derek Walker
Design:
Noa Beatty
Motion Design:
Derek Rutkai
Video:
Dustin Tollman
