The Lewis Museum
The Lewis Museum
(Services)
(Services)
Brand Identity
Brand Identity
Logo Design
Logo Design
(Information)
(Information)
This rebrand delivered a complete brand system for The Lewis Museum in Baltimore, including a new logo, typography, color palette, applications, and brand guidelines. The work was developed and implemented over a 3–4 month process.
This rebrand delivered a complete brand system for The Lewis Museum in Baltimore, including a new logo, typography, color palette, applications, and brand guidelines. The work was developed and implemented over a 3–4 month process.
(Year)
(Year)
2025
2025
(Insight)
(Insight)
The mark takes the form of a crown, drawn from the cultural language within Black communities of honoring one another as Kings and Queens. Its geometry nods to the museum’s previous logo while subtly forming the letters L and M, creating a symbol that bridges heritage and modernity.
The mark takes the form of a crown, drawn from the cultural language within Black communities of honoring one another as Kings and Queens. Its geometry nods to the museum’s previous logo while subtly forming the letters L and M, creating a symbol that bridges heritage and modernity.
(credits)
(credits)
Design:
Noa Beatty
Motion Design:
Derek Rutkai
