KOBE x CC
KOBE x CC
(Services)
(Services)
Brand Experience
Brand Experience
Graphic Design
Graphic Design
Creative Direction
Creative Direction
(Information)
(Information)
To celebrate the launch of the Kobe x Caitlin Clark Proto 5 (her first sneaker under Nike), a citywide pop-up campaign culminated in a full park takeover. A custom food truck built hype as it cruised through the city before arriving at the event, where a DJ/MC set the tone, basketball challenges took over the courts, and fans earned exclusive swag alongside the shoe release.
To celebrate the launch of the Kobe x Caitlin Clark Proto 5 (her first sneaker under Nike), a citywide pop-up campaign culminated in a full park takeover. A custom food truck built hype as it cruised through the city before arriving at the event, where a DJ/MC set the tone, basketball challenges took over the courts, and fans earned exclusive swag alongside the shoe release.
(Year)
(Year)
2025
2025
(Insight)
(Insight)
The activation was built around a visual center that set the tone for all event components, from signage and flyers to photo moments. Beyond this foundation, the design work included the custom food truck and sprinter van, the court graphics, and the event programming — each element crafted to extend the VC into a fully immersive experience.
The activation was built around a visual center that set the tone for all event components, from signage and flyers to photo moments. Beyond this foundation, the design work included the custom food truck and sprinter van, the court graphics, and the event programming — each element crafted to extend the VC into a fully immersive experience.
(credits)
(credits)
Design:
Noa Beatty
Video:
Dustin Tollman
