Good News
Good News
(Services)
(Services)
Graphic Design
Graphic Design
Apparel Design
Apparel Design
(Information)
(Information)
General Mills launched the “Good News” campaign to share that its classic breakfast cereals now include 2x Vitamin D while keeping the same nostalgic taste. Inspired by the era of neighborhood paper routes, the concept blended timeless Americana with a modern message of continued nutritional advancement.
General Mills launched the “Good News” campaign to share that its classic breakfast cereals now include 2x Vitamin D while keeping the same nostalgic taste. Inspired by the era of neighborhood paper routes, the concept blended timeless Americana with a modern message of continued nutritional advancement.
(Year)
(Year)
2025
2025
(Insight)
(Insight)
Contributions included supporting the script for the commercial, designing costumes styled to feel like a modern BMX kid to blend nostalgia with current culture, and creating the newspaper graphics that tied the narrative together. The result was a campaign that paired the familiar joy of cereal with a playful, story-driven announcement of progress.
Contributions included supporting the script for the commercial, designing costumes styled to feel like a modern BMX kid to blend nostalgia with current culture, and creating the newspaper graphics that tied the narrative together. The result was a campaign that paired the familiar joy of cereal with a playful, story-driven announcement of progress.
(credits)
(credits)
Creative Director:
Tim Weakland
Design:
Noa Beatty
Video:
Dustin Tollman
