Puma x Cheetos
Puma x Cheetos
(Services)
(Services)
Brand Experience
Brand Experience
Interactive Design
Interactive Design
Graphic Design
Graphic Design
(Information)
(Information)
At the Foot Locker All-Star Weekend Experience, PUMA Hoops and Cheetos were brought together in an elevated retail environment designed in the form of a bodega. The space featured pop-a-shots, customization, and a hidden Porsche x PUMA room with slot car racing and the Melo Ball collab. The activation went viral, attracting both sneakerheads and NBA fans.
At the Foot Locker All-Star Weekend Experience, PUMA Hoops and Cheetos were brought together in an elevated retail environment designed in the form of a bodega. The space featured pop-a-shots, customization, and a hidden Porsche x PUMA room with slot car racing and the Melo Ball collab. The activation went viral, attracting both sneakerheads and NBA fans.
(Year)
(Year)
2025
2025
(Insight)
(Insight)
The work included creating the full brand identity and visual center applied throughout the environment, from spatial graphics to event touchpoints. Contributions also extended to the design of all customization options and giveaways, ensuring every detail reinforced the bold crossover of sport, sneaker culture, and brand storytelling.
The work included creating the full brand identity and visual center applied throughout the environment, from spatial graphics to event touchpoints. Contributions also extended to the design of all customization options and giveaways, ensuring every detail reinforced the bold crossover of sport, sneaker culture, and brand storytelling.
(credits)
(credits)
Creative Director:
Derek Walker
Design:
Noa Beatty
Video:
Dustin Tollman
